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I have submitted businesses to a number of these over the years, and the ones that bother to check things like incorporation status and physical address (business directory is one I have used for non-legal listings) at least filter out the most obvious nonsense. SRC:MixSentence, IDs:1BB88423;7C03439F;24F0BE8E;DE757C7F;A378FA11;24F2A662;CC2BCDF5;4F03F29E;EA15627F;6F1813B0;103B5D06;D7418648;1145CE81;CEC0943E;AF24C528;C54A2492;3AD5669B;48263096;5E804A06;232D6C6D;8655D580;4AFB1C5A;7C87789A;1FA912AD;FCAFA917;04EFBA12;6B520626;E149A0AD;ED732AD7;430C4AF5;90C3508B;9DDE16A1;60439269;39C9A45B;FA6D331A;6B4BBFF2;912F6D4C;C0692D6E;03D22A85;029700BB;63624C40;CBAA9402;6D9ED704 However, in reality, individual partners and departments are focused on their existing client commitments and rarely step back and take time to look at the firm’s client base as a whole. Actually, I believe there are a lot of firm librarians who are doing these things. Any "specialist" or "expert" tag on a Wyoming attorney’s directory listing is self-applied unless it references a national certifying organisation accredited by the American Bar Association. In the US it is common to pay important employees large amounts of money, which is fine as long as they are also making a lot of money for the company. The directory tag told the rancher nothing useful. It is directory criticism, written by someone who has built the things and knows where the seams are.