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While there are some great techniques out there to help you find influencers for free, these are often time consuming and can prevent the ability of brands to achieve the right amount of momentum to build influential brand communitie

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Most independent creators—70%—are under 40, which makes sense given how popular social media is among younger generations. Platforms like TikTok are incentivizing creators to produce high-quality, long-form content, pushing the boundaries of traditional influencer roles. Shapiro’s bold statement underscores a massive shift in the media landscape, where independent creators are increasingly eclipsing traditional gatekeeper

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